This Privacy Policy explains how sell777 collects, uses, stores, and protects the personal data of users who access the sell777 Platform at sell777.org. Please read this Policy carefully. By registering or using any sell777 service, you acknowledge that you have read and understood how your data is handled.
sell777 applies industry-standard 256-bit SSL encryption and secure server infrastructure to protect your personal data against unauthorised access, disclosure, or destruction.
sell777 does not sell, rent, or trade your personal data to third parties for marketing purposes. Your information is used solely in connection with your sell777 account and the services you've opted into.
You have the right to access, correct, and request deletion of your personal data held by sell777, subject to applicable legal and regulatory retention requirements.
sell777 uses cookies and similar technologies to maintain sessions, measure platform performance, and improve user experience. Cookie preferences can be managed through your browser settings.
sell777 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable anti-money laundering and compliance regulations.
You can opt out of sell777 promotional communications at any time via your account settings or by contacting support. Transactional and security-related communications are not optional as they relate to your account.
This Privacy Policy applies to all personal data collected through the sell777 website (sell777.org), its account management system, payment processing flows, and customer support interactions. It does not apply to third-party websites linked from or to the sell777 Platform.
sell777 ("we", "us", "the Platform") operates an online casino and sports betting service at sell777.org, primarily serving registered users in Malaysia. As an operator handling financial transactions, identity verification, and real-money gaming activity, sell777 collects and processes certain categories of personal data about our users. We take this responsibility seriously.
This Privacy Policy is designed to be clear and transparent about exactly what data sell777 collects, why we collect it, how long we keep it, who we share it with, and what rights you have in relation to your personal data. If you have questions that this Policy does not address, please contact our support team at the details provided in Section 13.
References in this Policy to "personal data" mean any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other data. References to "processing" include any operation performed on personal data, including collection, storage, use, disclosure, and deletion.
sell777 collects personal data in several ways: information you provide directly when registering or using the Platform, data generated automatically by your use of the Platform, and data received from third parties in the context of payment processing or identity verification.
sell777 does not store full card numbers or CVV data. Payment card transactions, where applicable, are processed by certified payment service providers. sell777 retains only tokenised references and transaction records.
sell777 may receive personal data from third-party identity verification providers, payment processors, and fraud detection services engaged in connection with KYC compliance and transaction security. This data is handled in accordance with this Policy.
sell777 processes your personal data for the following purposes:
| Purpose | Data Used |
|---|---|
| Account registration and management | Registration data, email, date of birth |
| Identity and age verification (KYC) | Full name, DOB, identity documents, address |
| Processing deposits and withdrawals | Payment data, transaction records |
| Delivering gaming and betting services | Account data, usage data, game/bet history |
| Fraud prevention and security monitoring | IP address, device data, session logs, usage patterns |
| Responsible gaming compliance | Gaming history, session data, self-exclusion records |
| Customer support and dispute resolution | Support communications, account and transaction data |
| Legal and regulatory compliance | All applicable data categories as required |
| Marketing communications (with consent) | Email address, communication preferences |
| Platform performance and improvement | Usage data, technical data (aggregated/anonymised) |
sell777 does not use personal data for any purpose materially different from those listed above without first obtaining your explicit consent or updating this Policy in accordance with Section 12.
sell777 processes personal data on the following legal bases:
sell777 does not sell personal data to third parties. We share personal data only in the following circumstances:
sell777 engages third-party service providers to deliver certain operational functions, including payment processing, identity verification, fraud detection, customer support infrastructure, and cloud hosting. These providers are contractually bound to process data only on sell777's instructions and in accordance with applicable data protection standards.
sell777 may disclose personal data to competent regulatory authorities, law enforcement agencies, or courts where required by applicable law, or where we believe disclosure is necessary to protect the rights, property, or safety of sell777, our users, or the public.
sell777 may share minimum necessary data with industry fraud prevention or responsible gaming networks to identify and prevent known fraudulent actors or to apply self-exclusions registered with recognised self-exclusion schemes. Participation in such data-sharing arrangements is conducted under appropriate legal frameworks.
In the event of a merger, acquisition, or sale of all or a portion of sell777's assets, user personal data may be transferred to the successor entity, provided that the successor commits to data handling standards consistent with this Policy.
sell777 uses cookies and similar tracking technologies on the Platform. Cookies are small data files stored on your browser that allow the Platform to recognise your device across sessions and to deliver a consistent user experience.
You may manage cookie preferences through your browser settings at any time. Note that disabling all cookies may impair your ability to log in and use the sell777 Platform.
sell777 retains personal data for the following periods:
Following the expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with sell777's internal data lifecycle procedures.
sell777 implements a range of technical and organisational measures to protect personal data against unauthorised access, accidental loss, disclosure, or destruction. These measures include:
While sell777 takes all reasonable precautions to secure your data, no internet-based system can be guaranteed to be completely secure. If you have reason to believe your sell777 account has been compromised, you should contact support immediately.
Subject to applicable law and regulatory constraints, you have the following rights in relation to your personal data held by sell777:
To exercise any of the above rights, contact sell777 support via live chat or email. We will respond to verifiable requests within thirty (30) days. Requests may require identity verification before processing.
The sell777 Platform is strictly for individuals aged 21 years and above. sell777 does not knowingly collect personal data from persons under the age of 21. If sell777 becomes aware that personal data has been collected from a person under this age threshold, the relevant account will be closed immediately, associated data will be deleted (subject to any mandatory legal retention requirements), and any deposited funds will be returned to the payment source.
If you have reason to believe that a minor is using the sell777 Platform, please contact us immediately at the details in Section 13.
sell777 operates with server infrastructure and service providers that may be located outside Malaysia. Where personal data is transferred to third countries, sell777 ensures that appropriate safeguards are in place, including contractual data transfer mechanisms consistent with applicable data protection standards. Such transfers occur only where operationally necessary (e.g., in connection with payment processing, cloud hosting, or third-party KYC providers) and are subject to the same security standards described in Section 8.
sell777 may update this Privacy Policy from time to time to reflect changes in our data processing activities, legal requirements, or operational practices. Where changes are material, sell777 will notify registered users by email at their registered address and update the "Last Updated" date at the top of this Policy. Continued use of the sell777 Platform following notification of material changes constitutes acceptance of the updated Policy.
We encourage users to review this Policy periodically. The current version is always available at sell777.org/privacy-policy.
For any queries, requests, or concerns relating to this Privacy Policy or the handling of your personal data by sell777, please contact us via:
sell777 aims to respond to all data-related queries and rights requests within thirty (30) days of receipt. Complex requests may take up to an additional thirty (30) days, in which case we will notify you of the extension.
This Privacy Policy was last reviewed and updated on 1 June 2026. sell777 is committed to transparency and responsible data handling in all aspects of Platform operation.
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